Saturday, March 19, 2011

Estée Lauder Goes Ethnic

   It doesn't matter where in the world you're from, you're going to want to wear makeup. But what's the catch? Companies make certain tones fit for only certain skin types. But Estée Lauder is making it easier for women for all different ethnicities to go glam- they're launching Idealist Even Skintone Products for Every Ethnicity. Like Lady Gaga says, no matter black, white or beige, you can look beautiful. Because different skin tones call for different types of treatments, the Idealist line of makeup will make cosmetics a lot less complicated.

   The product is said to work wonderfully on multicultural skin tones because of it's diverse affects. To emphasize how it works on different types of skin, the company is launching ads featured with diverse models of all different cultures (pictured above). The line includes Even Skintone Illuminator, which works on all ethnicities and guarantees preferred results in only two weeks, the Illuminator is created from ingredients such as rice bran extract, Vitamin E, licorice and gentian that are carefully engineered to give users better skin.
   Estée Lauder's Cooling Eye Illuminator, which also contains magnolia extract, caffeine, and sea algae, is using their first contoured tip applicator that will provide a cooling sensation when applied onto skin. Both products are $58, and will be hitting Estée Lauder counters nationwide starting in June. So if your skin hasn't agreed with makeup in the past due to your ethnical background's skincare needs, give the Idealist makeup line a try! 
xx ZM

1 comment:

  1. Skin care is very important to me. Vitamin E is a must. I will try! : )

    ReplyDelete

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