Tiffany & Co. recently celebrated the opening of its new store at 5 Newbury Street in Boston located in the Taj Hotel where Chanel used to reside. The 1927 landmark building housing the store borders Boston's gorgeous Public Garden, as a centerpiece of the Back Bay area fabled for its Victorian brownstone homes, fashionable shops, art galleries and cultural institutions.
“This year marks our 30th anniversary in Boston,” said Tiffany vice president Tom O’Rourke. “Coincidentally, Tiffany and the Public Garden were both established in 1837. We deeply appreciate our shared history and extend a warm welcome to Bostonians and visitors to discover Tiffany’s extraordinary jewelry and shopping experience that place us at the forefront of glamour and style.”
Visitors enter a modern and luxurious environment sparkling with the diamonds for which Tiffany has been known for over 175 years. How darling. These exquisite stones are arrayed in engagement rings—the ultimate symbols of true love—and jewels with rare colored diamonds, including Tiffany Yellow Diamonds. Beauty shines too in the bejeweled masterpieces of Jean Schlumberger, sculptural jewelry of Elsa Peretti and the colorful collections of Paloma Picasso—Tiffany’s exclusive designers. Customers will also discover the new Tiffany T collection, created by design director Francesca Amfitheatrof with all the energy and optimism of New York City.
The approximately 1,800-square-foot store is designed with archival and architectural motifs from Tiffany’s Fifth Avenue flagship store. These details include the wheat leaf that frames the flagship’s entrance and accents the façade of the Boston store.
The store comprises three jewelry salons that are seamlessly designed with walnut paneling cerused with gold, walls of glossy cream lacquer or velvet, and white marble floors accented with a contrasting band of dark green marble, the same material that frames the portals on the flagship’s main floor. Custom furnishings and velvet drapery are designed in a palette of pale blue, vibrant aqua and peacock that beautifully complements Tiffany Blue.
A profusion of magnolias, stems entwined, blooms in carpeting, and in hand-gilded and painted glass panels and sconces. This floral pattern is inspired by the stained glass masterworks of Louis Comfort Tiffany, son of the company’s founder and a world leader of the Art Nouveau movement. The private sales salon is highlighted with Mr. Tiffany’s delicate wisteria pattern in white gold, along with lamps of amazonite and a lotus pattern that is based on an archival Tiffany vase.
The décor is finished with archival illustrations, as well as vintage Tiffany ads and black-and-white imagery of New York City, where Tiffany & Co. was founded. Together they tell a visual story of Tiffany & Co. as the city’s first great jeweler that is now open on Newbury Street with all the treasures of its honored legacy.
Kick off your holiday shopping with a little blue box.