#BGNAMESTOKNOW CELEBRATION HOSTED BY BLAIR EADIE
BANANA REPUBLIC PRESENTATION AT HIGHLINE STAGES
FLOWERS COURTESY OF KATE SPADE NEW YORK FROM THE BRAND'S PRESENTATION
DIANE VON FURSTENBERG SPRING/SUMMER RUNWAY SHOW FEAT. BACKSTAGE + PREP
CHANEL #MEETMYBOYFRIEND HIGHLINE POP-UP SHOP FOR THE BOYFRIEND WATCH
SCENES FROM THE TORY SPORT POP-UP SHOP LAUNCH PARTY
That's a wrap on my very first New York Fashion Week. And yes, that's a DVF pun. As many of you may know, I'm a Public Relations intern at Diane von Furstenberg this semester, and despite running around to events the entire week, my main NYFW focus was the brand's runway show. To give you a sense of my week, I will recap the details of each of my NYFW endeavors.
Bergdorf Goodman #BGNamesToKnow – This glamorous pre-NYFW gathering was hosted by the one and only Blair Eadie of Atlantic-Pacific. #BGNamesToKnow is all about profiling upcoming 'it' designers. This event celebrated contemporary collections by Self Portrait, Les Petits Joueurs and Tanya Taylor. I was able to view and appreciate each authentic collection alongside the designers behind each brand, making it all the more special.
Banana Republic – This presentation was truly bananas. I went in expecting conservative workday looks, and left with a whole new outlook on the brand. The looks were all very fashion-forward and on par with spring's trends thus far. Everything was meticulously styled, each outfit flowing perfectly with the next, yet all serving much different occasions and purposes. Each look was paired with fabulous accessories and shoes too. I spent so much time in awe, you can blame this on the clothes or the fact that I bumped into Olivia Palermo. Either way, this presentation was one I'll never forget, filled with positive energy and the prettiest, most delicate spring looks I viewed all week.
Kate Spade New York – Although I did not attend the presentation for the spring/summer collection, I was lucky enough to stumble upon the flower truck and receive some beautiful blooms right from the show itself. I love the idea of recycling the flowers and giving eager onlookers a part of the presentation. It made me feel like I was a part of it, and I'll always have a piece of it. When Kate Spade New York says "live colorfully", they mean it.
Diane von Furstenberg –What can I say? It was incredible to be a part of the team for the spring/summer show. It was a rush of all sorts of emotions, I still don't know if it was majority stress or joy, but I wouldn't have traded this experience for anything. The first half of the day was filled with last minute fittings and send outs to VIPs and attendees, and then of course there was the show. Showing VIPs to their respective seats and chatting with them backstage like old friends, this day is something I will never forget. Oh, and who could forget the amazing model squad Diane rounded up. The woman knows how to put on a show, and it still doesn't feel real that I was a part of it all.
Chanel #MeetMyBoyfriend – This weekend-long event was conveniently located next door to DVF, so I stopped by one day after work with my roommate for a peek at the new Boyfriend watches. In addition to the timeless timepieces, there were temporary tattoo stations, photo booths, delicious beverages and snacks specially personalized for the event and a very chic crowd. It was a great way to familiarize consumers with the product upon its launch, especially during such a fashion-heavy time in New York.
Tory Sport – Oh, Tory. After completely falling in love with the brand during my internship this past summer, it was amazing to see this collection come together. All summer long I grew close to the Tory Sport interns and saw so many phases of the products, shoots, fit models, website, social media and more. Not to mention the sportswear is SO cute... I think I need it all. I certainly want it all, but that's another story. Other than swooning over every piece and the Tory-esque, sleek layout of the pop-up shop, it was great to reconnect with colleagues I've missed and fill them in on the exciting adventures of my first fashion week.
All in all, New York Fashion Week was filled with the most incredible opportunities and outings that I will remember for the entirety of my career. To everyone who helped make these experiences possible, thank you. And to the rest of you, I hope you enjoyed my recaps and you can draw inspiration from my adventures. I never thought I would be writing this post, in fact, it still doesn't feel real to me. This just goes to show that no matter what your dream may be, you can (and you should) do it.
That's the NYFW adrenaline talking. No, it hasn't worn off.